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KELLOGG’S™ GROW MY STORE™ INCENTIVE
Official Terms & Conditions
CONVENIENCE RETAIL STORES THAT PURCHASE KELLOGG’S® PRODUCTS FROM CONVENIENCE WHOLESALERS:
Beginning 4/16/12 through 8/31/12 ("Promotion Period"):

1. New members register online for Kellogg’s™ Grow My Store™ at www.kelloggsconvenience.com ("Website"); or current members log in at the Website; and then follow the instructions to complete an online survey.

2. Upon successful completion of the survey, members will receive a kit that includes the following: three (3) Kellogg’s® Rice Krispies Treats® Squares Buttery Toffee (2.5 oz. ea.); three (3) Kellogg’s® Rice Krispies Treats® Squares Chocolatey Chip (2.9 oz. ea.); two (2) trays to hold the product on-shelf; two (2) merchandising wobblers; one (1) cooler cling; and one (1) vintage t-shirt (XL only). Please allow 4 – 6 weeks for delivery of kit.

Surveys must be completed by eligible members during the Promotion Period. Limit one (1) kit per convenience retail store for the promotion. Offer is good while supplies last. Void where prohibited. Offer open only to convenience retail stores that purchase Kellogg’s® products from convenience wholesalers, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2012 Kellogg NA Co.

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Grow My Store: 

Retailing Trends
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Smart Sized Indulgent Snacks Provide Huge Sales Opportunities.

Kellogg's® Rice Krispies Treats® bars satisfy retailer cravings for big sales by giving consumers delicious flavor choices for any size snack occasion.

Americans love to snack. On average, Americans reach for a snack at least three times a day1. That's a lot of snacks! They also reach for the brands they know and love, like Kellogg's® Rice Krispies Treats® brand, the #1 Wholesome Snack Brand in C-stores2.

The Kellogg's® Rice Krispies Treats® brand provides consumers with flavor choices they crave including the much loved Original, indulgent Double Chocolatey Chunk, and tasty Caramel Chocolate Chunk. All three flavors are available in 1.3-1.48 oz. bars for great tasting impulse snacking.

Kellogg's® Rice Krispies Treats® also offers its Original flavor in a 2.6 oz. Big Bar for consumers wanting a little extra. Building on the success of the Original Big Bar, Kellogg recently introduced the popular Double Chocolatey Chunk flavor in a larger 3.2 oz. size. The Rice Krispies Treats® Double Chocolatey Chunk Big Bar gives indulgent snack fans almost 2 more ounces of crispy rice and marshmallow goodness, loaded with rich chocolatey chunks.

It's recommended that C-stores merchandise Kellogg's® Rice Krispies Treats® products near the register, and include them as part of snack and drink combo offers to help drive impulse sales. C-stores can also maximize their profit potential by carrying an assortment of proven brands, including Rice Krispies Treats®, along with new items to give consumers that desire increased choices a variety of snacking options.

To learn more about Kellogg's® Rice Krispies Treats® products, including the 3.2 oz Double Chocolatey Chunk Big Bar, please call your Kellogg Convenience Store Representative today at 1-877-511-5777.



1 NPD Eating Patterns in America – 11/09
2 Nielsen Scantrack Convenience, Total US, 52 Weeks Ending 10/01/11

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